The sculpture by Erik Salin & Gèraldine Morin represents a balloon that appears to actually be full of air.
The work is a clear example of Pop Art, where a common object like a balloon is transformed into something iconic thanks to the addition of the Chanel brand.
A balloon, a symbol of lightness and transience, suddenly becomes a valuable object simply by bearing a luxury brand. The artist plays with this concept, exploring how something ephemeral can acquire importance and value simply through its association with a prestigious brand. Thus, the balloon is no longer just an object floating in the air, but becomes an ironic and critical commentary on contemporary society and the cult of brands.