Paul Thierry, in this creation, creates a modern totem: the object was originally used by Native Americans for the celebration of spiritual rites and the subjects carved in wood were animals and each animal represented a symbol. The artist of German origins gives the totem a new symbolic meaning: drawing from the imagery of mass culture, he exalts consumerism and capitalism by creating a fetish composed of the identifying brands of consumer products and the images of mass culture characters . In a consumer society, the objects created by multinationals and the protagonists of the mass media are deified: Thierry, aware of all this, ironically creates a series of totems that represent the sacredness of capitalism.