Patrick Rubinstein's "Love Pop Art," executed using optical art techniques, features pop art subjects. The central section of the work features the word "LOVE," an iconic reference to Robert Indiana's sculpture.
Moving to the right, the background takes on a cartoonish look, characterized by explosions of color and clear lines reminiscent of the works of Roy Lichtenstein, one of the pioneers of Pop Art.
On the left side, we find further elements reminiscent of Roy Lichtenstein's style. Meanwhile, the center of the composition features numerous references to American popular culture. Among these, we note Keith Haring's stylized figures and the Coca-Cola logo, the quintessential symbol of capitalism.
Rubinstein's use of optical art techniques creates an interactive visual experience: the viewer is invited to move in front of the work to appreciate the changes in images and colors.
Therefore, we can consider this creation a manifesto of pop culture. Mass media transform their products into fetishes. Film, television, comics, radio, and industry influence the popular imagination. Pop Art is a critique, often mistaken for exaltation, of consumerism and capitalism. This artistic movement lucidly captures American media culture and the emergence of new industrial products. "Love Pop Art" speaks the language of American popular art.