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Chanel Letter Box

Chanel Letter Box

Erik Salin & Gèraldine Morin

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SUPPORT: sculpture

TECHNIQUE: mixed media

DIMENSIONS: 100 cm x 50 cm
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Description by the gallery owner

Erik Salin & Géraldine Morin transform an everyday object, a mailbox, into a Chanel-branded work of art. The typical American mailbox thus becomes a Pop fetish. Branded with the Chanel N°5 logo, the work embodies the concept of Pop Art, which elevates everyday objects to artistic icons.
Through mass media, brands become almost fetishes, symbols of desire and status. Artists play on this concept, transforming famous brands into works of art, highlighting how the value attributed to an object can drastically change thanks to its association with a luxury name.

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Erik Salin & Gèraldine Morin

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